NHRA - National Hot Rod Association

Bob Tasca III and his AutoAlert Ford Shelby Mustang will be representing Tasca Racing at the K&N Filters Route 66 NHRA Nationals.

 

AutoAlert is the automotive industry's leading data mining and trade-cycle management platform, helping dealerships identify high-quality sales opportunities, increase gross margin, and improve customer retention. Former NFL quarterback and Pro Football Hall of Famer Steve Young is not only one of the owners of AutoAlert but an NHRA fan as well.

 

“Growing up as a kid, Steve was a hero of mine,” said Tasca. “When we announced our sponsorship, I told him, ‘I rooted for you every Sunday; now you get to root for me!’ It’s going to be a lot of fun.

 

“We have been using AutoAlert’s product within our organization for many years. It’s exciting for me to be able to bring a new sponsor to the sport. Drag racing is a great platform for AutoAlert to engage their customer base and build brand awareness by leveraging one of the fastest cars on the planet!”

 

AutoAlert CEO Mike Dullea added, “We’re proud to sponsor a great racing team with such a rich history of focusing on performance, heritage, and shining a positive light on the automotive industry as a whole. Beginning with Bob Tasca Sr., who successfully ran the family Ford business and went on to found Tasca Racing, the history of this team is steeped in dedication to family, customers, and fans.”

 

With his team’s confidence running high after Tasca made four of the quickest runs of his career in Epping, Tasca is looking to build on that performance.

 

“When we ran 3.985, 310 mph right out of the gate in Epping, I knew we were going to have a great weekend," he said. "After four more runs in the threes, we made a statement that our team can and will run with the best of the class. Running a part-time schedule can make it difficult to catch your stride, but after our performance in Epping, I believe we have as good a chance to win in Chicago as anyone else.”