NHRA - National Hot Rod Association

DOA Performance and RLVNT have announced a strategic partnership with Lex Joon Racing for the remainder of the 2026 drag racing season. United by the shared philosophies of “Never Quit” and “Never Give Up,” this collaboration brings together three organizations committed to pushing the limits of performance both on and off the track.

The partnership combines Top Fuel racing with industry-leading optical technology, delivering premium eyewear solutions engineered for speed, durability, and uncompromising clarity to racers and fans at dragstrips across the country.

The collaboration reflects a shared vision of creating products that perform in the most demanding environments while supporting the racing community that inspires them.

“We are excited for this opportunity to work with Lex Joon Racing. Immediately upon meeting this team, we knew it was the perfect fit for where RLVNT is headed in the racing industry,” said Jim Stevenson, marketing and relationships manager for RLVNT Sunglasses. “Their passion, professionalism, and commitment to excellence align perfectly with our mission to deliver premium eyewear solutions built for those who never back down.”

Fans can expect to see DOA Performance, RLVNT Sunglasses, and Lex Joon Racing together for the remainder of the 2026 season, showcasing cutting-edge products and engaging with racers and spectators at events across the country, including the upcoming Cornwell Quality Tools NHRA U.S. Nationals in Indianapolis.