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FVP named Official Battery of NHRA as part of growing partnership
FVP has been named Official Battery of NHRA as part of a multiyear partnership beginning with the 2025 season in the NHRA Mission Foods Drag Racing Series.
A longtime partner of NHRA, FVP was previously Preferred Battery of NHRA before moving into an official NHRA partner this year. FVP will also continue as an associate sponsor for reigning and four-time Top Fuel world champion Antron Brown.
“Factory Motor Parts is excited to accelerate our partnership with the NHRA,” FVP Director of Marketing Dave Schumacher said. “Over the past seven years, they’ve been an invaluable partner, powering our connection with the most passionate and loyal fan base in motorsports. This year also marks our seventh year with our FVP battery on the starting line, and we are proud to be the Official Battery of the NHRA.”
Launched in 2005, FVP batteries are specially engineered for maximum performance, offering a full line of batteries for all automotive, RV, boating, commercial, and lawn and garden needs.
The 2025 NHRA Mission Foods Drag Racing Series continues this weekend with the 40th annual NHRA Arizona Nationals at Firebird Motorsports Park in Phoenix as part of a thrilling 20-race schedule.
As part of the official partnership, the large FVP battery starting line box will continue to be at every NHRA national event. At the same time, other in-venue marketing items include top-end inflatables, interactive display space for consumer activation at select events, and at select Y.E.S program events, and hospitality through Brown’s Top Fuel team.
FVP will also have television spots during NHRA Lucas Oil Drag Racing Series broadcasts and social media activation across NHRA’s channels.
“FVP has been a great partner for the NHRA for several years, so we’re thrilled to now have them as the Official Battery of the NHRA,” NHRA Vice President and Chief Development Officer Brad Gerber said. “Their oversized battery on the starting line has become a signature item at all NHRA national events, and it’s exciting to see this relationship continue to grow. FVP remains an industry leader, and we look forward to a terrific 2025 season and beyond with them.”
For more information about FVP, visit www.fvpparts.com.