NHRA - National Hot Rod Association

Toyota has extended its agreement to serve as the Official Car of the NHRA. In continuation of its long-standing partnership with NHRA, Toyota will have a season-long presence at NHRA Camping World Drag Racing Series events and will be featured prominently in NHRA’s television broadcasts.

“As NHRA continues to grow, it is an absolute pleasure to have Toyota extend our partnership,” said Brad Gerber, chief development officer for NHRA. “As we continue to push the limits within NHRA drag racing, we will continue to push with Toyota as our partner on and off the race track.” 

Toyota will receive NHRA on FOX commercials, trackside signage, in-venue video ad placements and bannering rights. NHRA fans will also see Toyota displays at races where they can see the latest Toyota products, including a Toyota Camry replica Funny Car, driven by NHRA racers.   

In addition to serving as the Official Car of the NHRA, Toyota also supports several NHRA drivers, including fan favorites Antron Brown, Alexis DeJoria, Doug Kalitta, Shawn Langdon and J.R. Todd. These teams use Toyota Racing Development (TRD) technology to battle the competition in their 11,000-horsepower nitro-burning machines. 

“Toyota is pleased to be extending our agreement with the NHRA," said Paul Doleshal, Group Manager, Motorsports and Assets, Toyota Motor North America. "The relationship between NHRA and Toyota has provided a platform to work with our local dealers and regions, as well as being able to promote our Toyota product lineup to a very loyal NHRA fan-base across the nation. We look forward to celebrating our 20th NHRA season next year and plan on continuing to build on that momentum for years to come.”

The partnership between Toyota and NHRA began in 2002. Toyota added the Official Car of the NHRA title beginning with the 2014 season.