NHRA - National Hot Rod Association

NHRA was honored recently with four Telly awards for video excellence, including a new Mello Yello commercial and its Speed For All campaign. The Telly Awards honor excellence in video and television across all screens.

Developed and produced in partnership with Coca-Cola, the Mello Yello: Work Hard, Swig Easy television commercial was targeted for placement in NHRA’s FOX television programming and includes great action photography and scenes of NHRA drivers enjoying a cool Mello Yello as part of their work day.. Winner of a Bronze Telly, it was the first outside commercial produced by the NHRA team

Mello Yello: Work Hard, Swig Easy
Director: Rob Hedrick | Producers: Al Rondon, Steve Reintjes

NHRA’s Speed For All campaign has been an overarching message and marketing campaign that drives home the emotions, the people, the cars, and the strengths of NHRA Drag Racing. This one-minute clip, which is used widely a promotional material, won a Silver Telly.

Speed for All
Editor: Erik Topolski | Producers: Jeffrey Young, Kristen Wentzell

NHRA also won two Silver Tellys for show-opening video sequences. NHRA legend Don “the Snake” Prudhomme stars in the introduction for the 2019 season-ending Auto Club NHRA Finals highlighting “One Final Race” to decide the 2019 NHRA Mello Yello season champions.

One Final Race
Director of Photography: Lauren Adams | Producers: Lewis Bloom, Steve Reintjes

The show opener for the 2019 U.S. Nationals collected silver honors in the Television: Directing category and salutes the history and winners of NHRA’s oldest and most prestigious events with vintage footage and interviews.

65 Years of the Big Go!
Director: Rob Hedrick | Producer: Steve Reintjes

The Telly Awards was founded in 1979 to honor excellence in local, regional and cable television commercials with non-broadcast video and television programming added soon after. With the recent evolution and rise of digital video (web series, VR, 360 and beyond), the Telly Awards today also reflects and celebrates this exciting new era of the moving image on and offline.

The Telly Awards annually showcases the best work created within television and across video, for all screens. Receiving over 12,000 entries from all 50 states and five continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.