NHRA - National Hot Rod Association

NHRA has announced a multi-year partnership with Factory Motor Parts, naming its FVP battery line the “Preferred Battery of NHRA.” 

As part of the sponsorship, an oversized, functional FVP Platinum battery will be prominently featured at the starting line at national events and made available to Top Fuel and Funny Car teams, helping to start the most powerful cars in the world.  

“FVP is proud to partner with NHRA, as its events are a perfect showcase for our lineup of high-performance battery and automotive products,” Clay Johnson, VP of Channel Sales for Factory Motor Parts, stated. “The FVP offerings have grown to cover all parts categories needed to keep vehicles running smoothly. NHRA will be a great partner to demonstrate our commitment to offering verified and proven auto parts nationwide.”

As a preferred partner, FVP will have on-site rights at each series event, in addition to broadcast and other media assets. They will also be hosting VIP customer events in conjunction with select NHRA Mello Yello Drag Racing Series events.

“We welcome the FVP battery product-line into the NHRA family of sponsors,” said Brad Gerber, NHRA VP and Chief Development Officer. “Factory Motor Parts has a tremendous legacy in the automotive industry and its FVP products deliver unmatched quality and performance. NHRA continuously strives to develop business partnerships that are in alignment with these brand attributes.”

FVP batteries are specially engineered for maximum performance, powering millions of cars, trucks, SUVs, heavy duty commercial vehicles, RVs, boats, and specialty applications. Customers choose FVP batteries for the dependability along with a nationwide replacement warranty.