NHRA - National Hot Rod Association

Elite Motorsports team owner Richard Freeman and Transportation Impact Co-Founder Keith Byrd have announced an expanded sponsorship package for multi-time champion drivers Erica Enders and Jeg Coughlin Jr.
 
"This may be the best sponsorship deal in motorsports," Freeman said. "You always want the fans and your fellow racers to support the sponsors that fund our sport, and in the case of Transportation Impact, it literally doesn't cost you a penny to do just that. In fact, I can flat-out guarantee you'll save money by enlisting their services."
 
Transportation Impact, an Inc. 5000 company based in North Carolina, has earned a reputation as one of the top small package and freight negotiation and auditing firms in the shipping industry. They also are a leading provider of real-time transportation management system solutions; one of the only companies to offer a TMS with API connectivity.
 
"Our partnership with Elite has been great for our organization," Byrd said. "We have been welcomed by Richard, Erica, Jeg and team, and have also been embraced by the other sponsors in the sport. We've had a chance to get to know some really great people, which has spawned some great business deals, but more importantly great friendships."
 
The partnership between the two organizations stretches beyond the track and into the boardroom. Elite is a TI client, making for a relationship that both sides agree is mutually beneficial.