NHRA - National Hot Rod Association

Southland Truck & Trailer, a leading distributor of high-quality heavy-duty trucks and trailers, has been named the official heavy duty truck dealership of NHRA.

“Through this great sponsorship, we hope to bring people and trucks together,” said Matt Morales, founder and president of Southland Truck & Trailer. “It’s a big deal for us to be involved with NHRA, and I know this relationship will be mutually beneficial. We plan to utilize this sponsorship to bring exposure to our company and at the same time to introduce more people to the sport of NHRA Drag Racing.”

As part of the exclusive, multiyear agreement, Southland Truck & Trailer is providing NHRA with tractors and trailers to add to its traveling fleet of vehicles that transport equipment to each NHRA Mello Yello Drag Racing Series event. In turn, NHRA is providing Southland Truck & Trailer with multiple exposure opportunities through a variety of NHRA marketing platforms as well as track signage at every NHRA Mello Yello Series national event. In addition, Southland Truck & Trailer will have the opportunity to use the NHRA mark in its advertising and promotional campaigns. 

“We are pleased to announce Southland Truck & Trailer as an NHRA official sponsor, one that is vital to our business as we transport the essential equipment it takes to run the NHRA Mello Yello Series during our 10-month season,” said Gary Darcy, NHRA senior vice president of sales and marketing. “In turn, we are confident we can assist Southland Truck & Trailer with their marketing objectives by helping them identify more potential customers through their association with the NHRA.”

Southland Truck & Trailer, with headquarters in Fontana, Calif., offers a large inventory of high-quality new and used heavy-duty trucks and trailers. For more information about Southland Truck & Trailer, log on to SouthlandTrucksInc.com.