NHRA - National Hot Rod Association

NHRA has entered into a multiyear agreement with Old World Industries LLC. Beginning at the Chevrolet Performance U.S. Nationals at Lucas Oil Raceway at Indianapolis, Peak Antifreeze and BlueDEF Diesel Exhaust Fluid/Equipment will be official sponsors of NHRA Drag Racing.
 
The NHRA and Old World Industries signed a multiyear agreement to feature Peak Antifreeze as the official antifreeze and BlueDEF as the official diesel exhaust fluid / equipment of the NHRA.
 
“We are very excited to announce that Old World Industries has expanded their involvement in NHRA and is now an official sponsor of NHRA Drag Racing,” said Brad Gerber, NHRA vice president and chief development officer. “NHRA’s most successful and longest lasting partners work both with the sanctioning body (NHRA) and the race teams.”

The partnership builds upon Old World Industries’ involvement with the sport, including the sponsorship of John Force Racing which features 16-time Funny Car world champion John Force piloting the Peak Antifreeze Chevrolet Camaro. Courtney Force, Brittany Force and Robert Hight are also part of Team Peak, in addition to several sportsman racers.

“Not only are we fans of the fans, but we are fans of the thousands of drivers and crews that bring the excitement of NHRA Drag Racing to life every week,” said Bryan Emrich, Chief Marketing Officer at Old World. “Peak returning as an official sponsor of NHRA racing is great for our brand and is also a way for us to say thank you to all that follow and participate in the sport.”