NHRA Contingency Program
The NHRA Contingency program pairs racers who buy parts with companies making and marketing products that win races. Knowing what wins on Sunday and sells on Monday, the NHRA uses its tech inspections as a data collection service. NHRA tracks which drivers made it to the final round, what products they had, and which brands they were promoting through decals on both sides of their cars.
Here’s How It Works:
1. Companies announce they will pay racers who use their product and win or runner-up in an NHRA race class: $300 to win/$100 to runner-up ($500 to win/$100 to runner-up in the Pro classes) at national events, $100 to win/$50 to runner-up at divisional events, $200 to win/$100 to runner-up in the Summit ET Series, $100 to win/$50 to runner-up in the Jegs Allstars, and $100 to win in Stock and Super Stock Class racing.
2. Racers buy and install the products that are participating in the program.
3. Racers install decals on both sides of their race car that display the products they are running.
4. When racers win or runner-up, the NHRA Tech Department verifies the decals and products were present.
5. After every race, the NHRA alerts participating manufacturers with a list of the racers who’ve won or runner-upped with their product.
6. Participating manufacturers send payment directly to the racers to reward them for their success and partnership.
7. NHRA and national media show racers with decals and products winning on TV, online, through social media, and in magazines.
8. Racers and fans see firsthand what products work and win.
A successful contingency program sees tens-of-thousands of cars running winning products and decals. The amount of cash paid out to racers in a season is proportional to the amount of product a company sells to NHRA racers and the decal exposure a brand receives.
II. PARTNER CONTACTS and REQUIREMENTS
Please contact the NHRA Contingency Team if you have any questions about the programs.
contingency@nhra.com