Get ready to “feel” the power of NHRA Mello Yello Drag Racing in your own living room.
The Guitammer Company, more commonly known by its ButtKicker and 4D Sports brands, has signed a multiyear agreement to become a marketing partner with NHRA. Working with NHRA and ESPN, The Guitammer Company is delivering the first-ever tactile enhanced sports show to NHRA’s national audience during the NHRA Mello Yello Drag Racing Series telecasts on ESPN2.
“NHRA is the fastest, most powerful motorsports on the planet,” said Gary Darcy, NHRA senior vice president of sales and marketing. “It is also the most sensory sport, and through this innovative technology, fans will be able to ‘feel’ the cars in their living rooms. This provides a great way for NHRA to connect to our fans at home and give them a taste of the ‘real experience’ of attending an NHRA Mello Yello Drag Racing Series event.”
In addition to the technology advancements in broadcast television the partnership delivers, Guitammer will have an interactive display in NHRA’s Manufacturers Midway demonstrating its 4D Sports powered by ButtKicker technology and products and will advertise elements in the ESPN telecasts.
“We believe this is a significant milestone in our efforts to commercialize our broadcast technology,” said Mark Luden, The Guitammer Company president. “The NHRA is an ideal starting point for us, and we are very committed to providing new ways to bring the thrill of racing to the fans at home.”
NHRA fans interested in learning more about the product and availability to purchase can log on to www.shakemycouch.com.