Former NHRA Mello Yello Drag Racing Series Funny Car champ will open the 9,000-square-foot Matt Hagan Outdoors retail store in mid-November in Radford, Va., near his home and farm. The store will be the latest marketing collaboration created for sponsors by Don Schumacher Racing and will feature a full line of Rocky Brands products, including Rocky footwear apparel along with Georgia Boot and Durango footwear.
“I’m up on cloud nine. It’s such a thrill to have an outdoor store named after me,” Hagan said. “I’ve had my family back there pushing this project forward and getting Rocky and all their gear in the new store. Rocky’s hunting line is just phenomenal. I have several hunts lined up and can’t wait to try new Rocky products in the field.”
The outdoors store is an extension of Hagan’s first-year racing partnership with Rocky, which is a world leader in rugged outdoor and occupational footwear.
“We are very pleased with our relationship with Don Schumacher Racing,” said Liz Horn, senior vice president of marketing for Rocky Brands. “Matt Hagan is a perfect fit for the Rocky brand both on the track and as a new dealer of our Rocky products. We are looking forward to great success for Matt Hagan Outdoors. DSR has done a great job of facilitating this and other opportunities to grow our Rocky brand distribution.”
Rocky became a major sponsor this season on Hagan’s 320-mph Dodge Charger R/T Funny Car in the Mello Yello Series that races throughout the United States, mostly in major markets during the 24-event season.