I love email and text messages — can’t even begin to think where any of us would be without either in this day and age — but I’m almost to the point where I cringe every time a new email pops into my Inbox or my phone sounds off the arrival of a new text. It’s been a very rough two weeks for fans of drag racing, especially those with long memories or appreciation for those who helped hew this sport from its rough and tumble early image into today’s sleek professional series.
First came word via email April 12 that famed chassis builder Bill Stebbins, who had built cars for the likes of Franks & Funk, Jim & Alison Lee, Jim Bucher, Don Woosley, and others had passed away. Then three days later, we learned of the passing of Gordon Browning, a Los Angeles Police Department officer and early member of the NHRA board of directors. Last weekend, I got a text from Richard Tharp that “Bones” Carroll, of the famed Texas Whips Top Fuel team, had died. Wednesday word came of the passing of nitro legend Kenny Safford, of “Sour Sisters” and Mr. Norm fame, and with it, the news that just a few days before him, one of Safford’s earliest partners, influential Southern California chassis builder Rod Peppmuller, had also died after an infection following surgery to work on his pacemaker.
I didn’t know Stebbins, but I certainly knew of his work, especially as it related to Woosley and partners Bill Sharp and Bill Reynolds and their incredible Ale-8-One dragster that won the 1983 NHRA Top Alcohol Dragster world championship, 10 national event Wallys, and seven Division 3 championships. Woosley was one of the great characters I’ve encountered in my years in the sport, and as good as he was behind the wheel, he was always ready to credit those who helped get him there, which included Stebbins, who had built pipe for the team since Woosley’s first car, the Magic Show A/Fuel dragster, in the early 1970s. (Woosley died a few years ago; here’s a column I wrote about him back then.)
Stebbins, a member of the Kentucky Motorsports Hall of Fame who also was honored by NHRA just two years ago at the National Hot Rod Reunion, claimed more than 25 NHRA and IHRA national event wins for his cars as well as many national record holders in both associations.
Stebbins got his start humbly, selling National Speed Sport News in the stands at circle-track races and had his first dragster by age 20. He partnered early with Tom Severt and founded S&S Engineering, building, among its most memorable cars, the twin-engine Franks & Funk dragster and was at the forefront of rear-engine Top Fuel technology with Jack Hart and Billy Campbell and their Golddigger entry. His chassis also held the Chevy engine that Jim Bucher tuned to his stunning Top Fuel win at the 1975 Summernationals. He later opened a business, Stebbins Aviation, that repaired damaged airplanes.
Browning’s passing may not have reached the radar screens of many, but it was personal to me because I had met him in 2001, when NHRA was celebrating its 50th anniversary. I had just completed a months-long project to create the 50th anniversary website, which includes a painstaking account of NHRA’s earliest days. I had read about Browning in early issues of Hot Rod and had heard of him from Wally Parks, so it was an honor to meet him at a special get-together NHRA hosted at the Tam O’Shanter Inn March 13, 2001, exactly 50 years after NHRA’s official incorporation papers had been signed there.
Browning, an officer of the Los Angeles Police Traffic Education and Youth Safety Division, became a board member in 1952, not long after a chance meeting with Parks, who was on his way to work one day in the early 1950s, cruising crosstown in a fenderless, low-riding '32 Ford coupe, when he ran into a traffic snarl caused by construction.
"Before too long, there was a plume of steam coming from my radiator, and I was looking for any escape route," recalled Parks at that affair. "When I looked in my rear-view mirror, there was a black and white cruiser back there. Just about then, my radiator let go like Mount Vesuvius, so I pulled over onto the shoulder. The officer began walking up to my car, and I thought I was in a lot of trouble. Instead, he took me in his cruiser to the police station to get some water for my car. That started a long and wonderful friendship."
Parks, never one to forget an ardent supporter of his cause, also made sure that Browning was on hand Jan. 29 in downtown L.A. when Mayor Richard Riordan proclaimed it National Hot Rod Association Day in the city of Los Angeles.
Browning also was instrumental in working with Pomona police chief Ralph Parker and Pomona officer Bud Coons to help establish racing at Pomona Raceway and did much of the legal legwork that resulted in the creation of Lions Drag Strip a few years later.
"Bones" Carroll, left, and brother Curt, right, with early partner Murray Oxman.
No one remembers how "Bones" got the nickname, but here's Curt Carroll in the brothers' early A/Gas Ford entry, the Bonesmobile Special, in 1960.
The "Texas Troublemakers," from left, Richard Tharp, Jim Bucher, and Curt and "Bones" Carroll in 1969.
The wild Carroll Bros. & Oxman twin-engine Top Fueler driven by Buddy Cortines.
When the Carrolls switched to Pro Comp in the mid/late-1970s, Ben Griffin was the driver of this injected fuel car and scored a runner-up at the 1978 World Finals.
David Pace drove to two Top Fuel runner-ups, including the 1981 U.S. Nationals. This is the same Tony Casarez-built chassis used by Griffin in Pro Comp.
“Bones” Carroll, 86, whose seldom-used first name was William, and brother Curt fielded cars from their Texas base for years, beginning with an A/FD before moving to Top Fuel. (The origination of the "Bones" nickname is unclear — especially considering that he was a big man — but only his brother, Curt; his wife; and their mother regularly called him "Bill." Curt died of cancer quite a few years ago.)
The brothers, who operated the Irving, Texas-based Carroll Bros. Erection Company, which specialized in structural steel buildings, had an all-star roster of drivers over the years, including Bob Gibson (with whom they won the 1970 NHRA Springnationals), Dave Settles, Buddy Cortines, Richard Tharp, Marshall Love, Kenny Bernstein, Murray Oxman, Ben Griffin, James Ludden, and Gary Bailey, winning a slew of Division 4 championships along the way, but had some of their greatest success in their early 1980s outings with driver David Pace.
Tharp drove for the Carroll brothers in both the 1960s, with their front-engine car, and in 1975, with their rear-engine car. Tharp’s first ride with them was in 1965, a stint that was cut short after he was drafted to serve in Vietnam (leaving the seat open for Kenny Bernstein and leading to the infamous and hilarious Jimmy Nix story I shared in my 2012 column about Tharp) and, after driving for Childs & Albert upon his return, he drove for the Carrolls again in 1969 in a car with which they were partnered with Jim Bucher (not the same Bucher of Chevy Top Fuel fame).
In fact, it was Tharp’s performance in the Carroll car at the 1975 Summernationals, where the car ran 5.97 (the first sub-six-second pass at Raceway Park) to qualify No. 1, that caught the eye of Paul Candies, who was looking for a driver to replace Dave Settles. Candies sought and received permission from Curt Carroll to hire their talented shoe.
Having spent that much time around the brothers — including working for their construction company during the off-season — Tharp had a lot of good memories of their time together.
“When I drove for them in the 1960s, we were just about unbeatable,” he said. “ ‘Bones’ was just a great big funny guy and fun to be around. ‘Bones’ lived in an apartment right across from Love Field, in apartment 123. He called it the 123 Club because a lot of the airline stewardesses on layovers stayed in the building and a lot of times in his apartment. He had a party every night.
“Everybody loved him; he was kind of like Paul Candies. No one ever had anything bad to say about him. Curt, too. They were just good ol’, straight-up, honest-to-goodness country guys. They worked hard and made a lot of money but knew how to have fun.”
Pace was runner-up to Johnny Abbott on a red-light in the final round of the 1981 U.S. Nationals at Indy — where they also became the 11th member of the NHRA 250-mph club — and also runner-up to Jeb Allen at that year’s NHRA Mile-High Nationals in Denver en route to a ninth-place finish in the Top Fuel standings, despite running less than half of that year’s events.
Pace had many fond memories of their time together. “ ‘Bones’ was one of the most unique individuals I’ve ever known, dead serious about his racing and meticulous in race car preparation,” he said. “He hated to hurt his precious engine parts, and I’ve seen him sit for hours, gently massaging wrist pins with oil (he claimed they would absorb the oil) before assembling an engine. I got the ride with the Carrolls when they decided to return to Top Fuel after a four-year hiatus running Pro Comp, and when our first engine was assembled, both Larry Meyer and Ed Cluff tried to tell him why he needed to use a dial indicator and go by the numbers on the card to time the cam. Bones wouldn’t hear of it. He said, ‘Now lookee here, I’ve got me this perfectly flat hunk o’ iron (pronounced ‘arn’) that I lay across the lifters on No. 1. That’s how I’ve always done it, and that’s how I’ll continue to do it.’ I dutifully followed instructions and used his “hunk o’ iron” (a broken keyway broach) without fail when I timed the cam. Right or wrong, it worked, and the car hauled ass.
“ ‘Bones’ was equally well-known for the head games he’d play with the competition and for his storytelling. Many a Dallas-Fort Worth-area racer has accused him of never letting the truth stand in the way of a good story, although there was usually a fair amount of truth, maybe embellished a little, in his performances. Any time he’d roll that cigar from one side of his mouth to the other and say, ‘Now, lookee here … ’ you wanted to grab a chair and hear whatever tale was about to be told. One of my favorites is about a mid-'60s AHRA race where the Carroll Bros., with Richard Tharp driving, ended up in the final against up-and-coming John Wiebe and his Agent car. As the story goes, Bones walked over to Wiebe and said, ‘We’ve got us a problem.’ Wiebe said, ‘What’s that, Bones?’ Bones said, ‘[AHRA President Jim] Tice is in the tower, and I heard that he’s going to red-light us. Don’t know which one of us it’ll be, but just to be sure, what we need to do is both of us just pull in and wait until we see a full green light on before we move. That way he can’t red-light either one of us.’ Well, Tharp left like a rocket on the last amber while Wiebe sat waiting for the green light, and at the other end, he was pretty upset. When he said, ‘Bones, I thought we were gonna wait for the green,’ Bones said, ‘Well … we were, but I guess I must have forgotten to tell Tharp I wasn’t there and can’t vouch for the accuracy of that one, but I’ve heard it directly from ‘Bones’ and from enough other racers over the years that it’s become legend, true or not. [Tharp confirmed the story and said that it happened at Green Valley Race City.]
“ ‘Bones’ loved to hold court during down time or at a restaurant or hotel, and invariably, one of his audience would ask who was the best driver they’d ever had. He’d hem-haw around and never really give a direct answer, always looking to see who was around and listening. Then, someone would ask who was their worst driver. He’d get really uncomfortable with that subject and usually countered with, ‘Well, I won’t say, but lookee here, I’ll tell you this, that there Tharp is your PREEEEEMIER fuel driver.’ If you stayed around long enough and kept him on topic, occasionally you’d get the answer to that second question.”
The team stopped running after the 1982 season, and in 1984, the Carrolls were inducted into the Division 4 NHRA Hall of Fame.
Peppmuller, left, tunes up Ivo's tie before his wedding.
Peppmuller, a member of the famed Burbank Road Kings car club that also included the likes of "TV Tommy" Ivo, Don Prudhomme, Bob Muravez, was partners for a time in a chassis-building business with “Tubular Tommy,” and a number of memorable cars, including Tony Nancy's 22 Jr. gas dragster, the Weekly-Rivero-Fox-Holding Frantic Four (and the subsequent Orange County Metal Processing Special driven by Norm Weekly), Jack Chrisman's 1964 Winternationals-winning Howard Cams Twin Bear, the Dead End Kids car, and the record-setting Croshier-Baltes-Lovato Top Fueler.
It also was Pepmuller’s chassis in which Don “the Snake” Prudhomme made his first Top Fuel passes in 1959, using Prudhomme’s Buick engine and Pepmuller’s car. They took turns driving the car; Prudhomme claims he could always make it run faster.
Peppmuller and Ivo were pretty much inseparable. They went to Burroughs High School together, where Peppmuller was a football star, and the two stayed close afterwards. Peppmuller, 78 at his passing, was the best man at Ivo’s wedding in 1972 and died last Thursday, the day before Ivo’s 78th birthday.
“He was my strong right arm and a little bit of the left one as well,” Ivo told me by email Wednesday. “He kind of was to me what I'm told Fritz Voigt was to Mickey Thompson. He also ran my chassis shop, was partners in the auto-repair business, built the welding part of my trailers. He was my best man and replacement brother, when my real brother passed away. He was the salt of the earth — especially to put up with I-V-O for so many years!”
Peppmuller also built the first dragster that Safford drove after he transitioned from street cars and Super Stockers to dragsters after becoming a member of the Road Kings.
“[The Road Kings] raced a lot at the old San Fernando dragstrip, and after watching them a few times, I began racing with my mom’s ’56 Ford coupe that had a 312-cid engine,” he told National Dragster in 2007.” I then got my own ’57 Chevy with a 301-cid engine and became a member of the Road Runners, and I was runner-up to Shirley Shahan in the Super Stock final at the first Bakersfield March Meet in 1959.”
Safford teamed with Peppmuller and fellow club member Don Gaide; Peppmuller built the car and Safford the engine. Safford traded his prized ’57 Chevy for a ‘59 El Camino tow vehicle. When the engine expired after a half-dozen races, Safford and Gaide joined forces with Don Ratican of the Ratican-Jackson-Stearns team, which was breaking up, and the powerful Olds engine from the R-J-S Fiat went into a dragster for 1962.
The Safford-Ratican-Gaide won 17 out of the first 22 Top Fuel races it attended but also was hard on parts. “We were winning enough races for the car to support itself, but we were constantly breaking engines because the Olds block wasn’t strong enough,” remembered Safford. “We went through 22 blocks in one year.”
Enter the always cunning prankster Mr. Ivo, who shared shop space with the team.
“Ivo would see us pouting a lot every time we broke an engine, so he started calling us the ‘Sour Sisters,’ and the nickname stuck,” said Safford.
The team switched to Chrysler power in early 1963 before Safford moved to the seat of the B&M Torkmaster car in 1964, which preceded a long and successful stint driving for “Terrible Ted” Gotelli that lasted until early 1969.
Safford made the switch to Funny Cars in 1969, driving first for the Stone-Woods-Cooke team on the new Coca-Cola Cavalcade of Stars program, which allowed to make contacts with many more racers, track promoters, and manufacturers. Among those he met was Gary Dyer, driver of the Mr. Norm’s Dodge Funny Car, who was looking to step out of the car for the 1970 season after suffering burns in a fire and offered Safford his ride.
Recalled Safford, “I lived downstairs at Gary’s house that year and did all of the work and maintenance on the car. Gary would attend the races with me to do the tuning, and we won more than 75 percent of the nearly 80 races we ran that year.”
When Dyer returned to the cockpit in 1970, Safford returned to Top Fuel, and it was in Gary Bowers’ car that he became a footnote to history because it was Safford who should have been in the other lane at the 1971 Winternationals when Don Garlits scored the first win for a rear-engine car, but a balky clutch kept them from challenging for the title and ruining Garlits’ storybook ending.
Safford returned to driving for Dyer and the Mr. Norm’s team in 1972 but had a less-than-memorable return.
“It was a new Dodge Challenger, and it had a weird type of steering box,” he recalled. “I went over the guardrail on my first run in Lakeland, Fla. We repaired the car, and I ran it for the rest of the season. Prior to the 1973 season, I purchased the car in a transaction that included Mr. Norm’s sponsorship for parts.”
Safford continued running the Mr. Norm’s Dodges through the late 1970s before moving from California to become part owner with Jim Urso of Performance Auto Parts in 1979. Dave Settles drove for him in 1979 and John Potts in 1980, and a combination of the growing business and a severe hand injury in a shop accident that required more than two and a half years of therapy ended his drag racing career.
Safford and his wife, Carolyn, operated Performance Auto Parts through 1996, and he had kept busy building street rods for customers and was involved in the 1999 re-creation of the Sour Sisters car, which took part in the first NHRA Cacklefest and many more in the years that followed. The car is a staple of the NHRA Motorsports Museum.
Safford was recognized by NHRA in 1996 as an honoree at the California Hot Rod Reunion and was inducted into Don Garlits' International Drag Racing Hall of Fame in 2002.
All in all, a pretty tough two weeks for the sport, and as the years go on and our heroes continue to age, unfortunately, it’s going to continue to provide some sad times. The best we all can do is to honor and treasure those that are still with us and to salute and remember them after they no longer are. That’s my plan.
Ahhhh … the threads that keep on delivering. It always amazes me how one subject of a column can lead to another related one and so on. Those of you who have been around this watering hole a long time may remember the long-running wedge dragster thread of 2010 that began innocently enough by my recognizing the passing of NHRA Safety Safari member Ron Rickman, who was famously caught on film dodging the debris from Connie Kalitta’s out-of-control wedge Top Fueler at the 1971 U.S. Nationals. That thread devoured about a dozen columns and had a half-dozen more offshoot to related topics.
And so here we are, four columns after my innocent fanboy retelling of the career of Jake Johnston, which spun into a history of the Wonder Wagon Funny Cars after he told me, in a passing, post-script way, that he drove one of the wagons for a short time, which led to your questions last week, and today, a more thorough look at those wacky Vega panel wagon Funny Cars.
Cliff Morgan asked last week if I knew where any of the original Vega panel bodies had ended up, and I did not, but Dan Glover does. He not only had one but raced it, too. Glover says that this body, which ran on his bracket entry for years at Orange County Int’l Raceway, was the Wonder Wagon body originally used by Kelly Brown. Glover says he got it from an employee of Cragar, who had purchased the car for use on its cold-air experiment. (I quizzed him on that fact because it’s been well documented — here and elsewhere — that it was an ex-Gene Snow chassis that was used in the Cragar testing, but that was what he was told by the guy at Cragar.)
“The body was placed onto a chassis that was mostly built by my partner Gary Bryngelson," he explained. "Gary and I built a chassis at the machine shop where he worked at the time. We used his engine and transmission and rear end. The chassis was a 2X3-inch box with no suspension at all. It really worked well. The car was kept at Gary's house in Yucaipa, Calif., all of its life, where he did most of the work on the car. At times I would travel to Yucaipa to help. I lived in Irvine in an apartment with no garage so having the car there was not an option.
“Gary and I would trade driving duties every other week end for years with Gary's wife, Maureen, working hard as crew chief. As I remember Gary found a buyer for the body at some swap meet I think in San Bernardino and away it went to parts unknown. I believe the chassis went with it as well.
“Gary later found a Corvette Funny Car body up in the Sacramento area and had Norm Porter of NSP Race Cars in Colton, Calif., build a chassis for it. He raced it quite a while and then traded the Corvette body for a roadster body. Turns out that the Corvette body was then bought by John Force and used to build his Wendy's Funny Car for the museum about a year ago.”
Drag racing artist Rick Wilson (http://www.dragracingartprints.com/) says that he remembers visiting a friend’s restoration shop in Kingman, Ariz., in the early 1990s and spying one of the two original Vega Wonder Wagon panel delivery bodies but didn’t have any more details than that. Considering what Glover said above, it would have to have been either the Glenn Way body or one of the three Don Schumacher cars; regardless, it would be amazing that the body stayed that intact for 20 years.
Even though the street version of the Vega panel never sold as good as the popular coupes, they did sell. Sales of the two “Kammback” models (there actually were two styles for consumers to choose from: the wagon, which had windows all around and resembled a station wagon, and the “Panel Express” panel delivery with no rear windows) amounted to nearly a third of all Vegas sold in 1974, the model's peak year for sales (115,337 out of 460,374).
(History note: Both were called "Kammbacks," which is an American term referring to a car body style that derives from the research of the German aerodynamicist Wunibald Kamm in the 1930s and describes a body with smooth contours that continues to a tail that is abruptly cut off. This shape reduces the drag of the vehicle. In Europe, the design is generally known as a Kamm tail or K-tail.)
And even though the coupe far outsold the wagons, there were a surprising number of drag racing entries that utilized the body style. We’ve already talked about the Wonder Wagons, the California Stud of Dave Bowman, the Alabamian of Bill Holt (both rear-engine), and the weird four-wheel-drive car of Gary Gabelich, but who else ran one?
Searching the DragList site (which, curiously, has listings for both “Vega panel” and “Vega wagon”) delivered a combined 113 data entries (comprising about 50 separate cars), most of them either Alcohol (or injected fuel) Funny Cars or Pro Stockers.
Only a few more nitro Funny Cars come to light: the Traveling Texan of Bill Rogers, Steve Tansy’s Godfather, and Bobby Wood of Birmingham, Ala., with the note that the latter crashed his car. I have tons of Bobby Wood photos dating back to the mid-1960s in his file, including a ’73 Vega coupe but no wagon. It must have been really short-lived.
The BB/FCs listed (most with colorful names descriptive of the entries) are Norm Day's Vandal Wagon, Ron Ellis’ Trick Truck, Tim Richards' Tequila Sunrise (no, not that Tim Richards; this one was from North Dakota), Dave Kinsel’s Untouchable, Bill McDermott’s Untouchables, Brian Louw’s Banzai, Larry Russell, and the wild Sikora Bros.-built rear-engine War Wagon of Corn and Squeege Jerger (their real names!).
Pro Stockers were run by a few notable names such as Dutch Irrgang, George Weiler, Norwin Palmer, and a bunch of (I’m assuming) local heroes who never made the big scene: Charles Crawford, Ace Kolar, Marc Riney, Bruce Loretitsch, Kenny Hilger, Merle Westergaard, Jim Fegle, and Boyd Williams. Jack Ditmars is listed as having an A/FC Vega panel (but I think it was just misremembered as his stretched rear-engine Vega coupe), as did future Alcohol Dragster star Randy Troxel (a pretty orange car called Radiation), and my old pal Greg Zyla, of Vallco Drag Racing Game fame, had a nice A/EA Vega wagon and, of course, a 20.65-second Vega wagon was Alcohol Funny Car star Todd Veney's first race car.
Gary Watson used a Vega panel body on his Paddy Wagon wheelstander, which was built in 1971 and is still running and owned by Maryland’s Bob Hall. Powered by a blown 454 Chevrolet burning alcohol, the car is one of the longest-running exhibition machines in history. The body was built by Fiberglass Limited in Chicago. Jerry McBee also had a Vega panel wheelstander called Tijuana Toad.
So I’ve spent the last few weeks looking at photos of these Vega panel wagons, when it only suddenly struck me that although they were, from an aerodynamic standpoint, unquestionably not well suited to the track, the driver's view must have been terrible, with no real peripheral vision through a “side” window due to the panel design. It must have been like driving while looking through a cardboard tube.
I called Kelly Brown back to get his memories, and he confirmed that not only was the car difficult to see out of but also tough to get out of in an emergency, due to the small window opening, a fact that he discovered in the nasty fire he had in the car at OCIR.
“The fire had burned the rear tires and chutes off the car, and I slid it to a stop the best I could," he remembered of the fire that was caused when improperly sized breather hoses led to excessive pan pressure that blew out the valve cover gaskets. “We didn’t have the [escape] hatches in the cars yet, so I had to bail out of that little window in the front. It was a small window, but I’ll tell you, when you’re on fire, it doesn’t matter. It had already burned the rubber off of my goggles, melted the bill on my open face helmet, burned all the threads out of my left glove, and burned my leg where the zipper for the boots was.
“That car was so scary to drive — these are the kinds of things a driver remembers — that I never took my left hand off the wheel. I did everything — parachutes, fuel shutoff, fire bottles — with my right hand.”
Not long after compiling the list of Vega panel Funny Cars, I got a note from J.R. Ybarra about a Tucson-area Craigslist posting advertising a Vega panel Funny Car. “I don't know if this car is any of the examples you had written about, but this would be a great project for anyone who wants to take it nostalgia racing,” he noted. The ad read as follows: “74 Vega Panel Wagon Funny Car selling as is, no motor or tranny. Set up for BBC. Comes with headers for BBC, fire bottles, 2 trees, wheelie bars, and driveshaft and couplers for shorty Powerglide. $5,500 OBO.”
Looking at the photos of the primered body, I guessed it was either in the midst of a makeover or somehow was a new mold someone was making.
Well, I couldn’t resist at least calling the guy to see where this body came from, now, could I?
Gary Hoffsmith was more than happy to share his story and had obviously done his homework, too. He had purchased the car from fellow Arizonian Jim Carter, who had been running the car in the CIFCA injected Funny Car circuit under the name Sweet Justice. But as Hoffsmith sanded off Carter’s colors in preparation to apply his own, he found the orange paint and yellow accents that told him it was probably Troxel’s Radiation body.
Hoffsmith never got the chance to run the car himself and put it up for sale. He’s had lots of offers for trade — including some asking if it was one of the Wonder Wagon cars — but no real buyers yet. Wonder if Troxel knows about this?
Finally, I was pleased and surprised to hear back from Bob Kachler, whom I wrote about as one of the ground-floor participants in the creation of the original Wonder Wagon sponsorship. I was pleased to hear that he thought I had accurately portrayed the situation and later sent me a gift package consisting of the image at right, which is a copy of his original idea for the Wonder Wagon (taken, as you will remember, from the cartoonish Deal’s Wheels line made by Revell), as well as a copy of a short children’s book he had written and illustrated, The Story of Willy, the A/Gasser. He also included a fabulous commemorative Lions poster he had made called Remembering Lions Drag Strip, with some great photos of the old place, and not just cars on the racetrack. The poster also includes images of the iconic crossover bridge/tower, the pit-pass booth, concession stands, and more. What pleased even more than that was the handwritten dedication: “To Phil Burgess, a great writer and a great detective.”
Man, I live for this stuff. Thanks to all of you for making this column meaningful and vibrant and, as I said in my opening, helping make each column idea I come up with not just a door to the past but a road to future columns.
Last week’s Wonder Wagon tale delivered a fine response from the Insider Nation, many of whom remember well those cars and some who were lucky to see the Vega panel wagons run in their relatively short life span. By all accounts from the parties involved, I got the story right, which was important, especially when you're dealing with 40-year-old memories and some raw emotions.
Richard Shirley actually had more of a hands-on experience with the Schumacher cars because he worked for Tom Daniels in Elgin, Ill., who we did most of the chassis repair, updates, and so on for Schumacher in that time frame.
He remembers an interesting trait of those Vega panel wagon bodies in general, saying that the roofline would completely collapse at midtrack and would make visibility zero and steering impossible. “The yellow car was so far ahead of its time but weighed a ton and actually turned out to be a slug, but it’s still my favorite!” he added.
Cliff Morgan wondered what ever became of those ill-fated Vega panel bodies. “I saw what I thought was one of them in gray primer, at Speedworld in Phoenix, say 20 years ago, running with the old CIFCA Funny Car group (7.50 index). Does anyone know if they still exist?” I don’t know the answer to Cliff’s question, but I do know that five existed at one time: the two original bodies for Glenn Way and Kelly Brown and the three that Schumacher received when he took over the deal.
There have been several Vega panel wagon Funny Cars over the years, none of which were successful, and most of which also were ill-fated. Gary Gabelich had a wild, four-wheel-drive Vega panel built (with which Bob Kachler had been involved in the beginning), but he destroyed it on its maiden voyage at Orange County Int’l Raceway in early 1972, severely injuring the world’s fastest man in the process. Gabelich was doing burnouts at OCIR, and the throttle reportedly locked down. According to a witness, the car hit both guardrails, rolled several times, and ended up on its side and on fire. He had one hand nearly severed and a broken leg. The hand was reattached, but the one leg was so fractured that the bone was replaced with a steel rod.
Dave Bowman had the sometimes-memorable California Stud stretched rear-engine Vega, a car that, when it debuted, was featured in Drag Racing USA (Sept. 1972) under the headline, “Can The California Stud Be For Real?”
Bowman, a truck driver by profession from Yorba Linda, Calif. (hmmm, that sounds kinda familiar), had fielded a fuel altered and a Top Fueler before that, and the names of those mean machines might give you an insight into his personality: Mental Cruelty and Death Cheater. Bowman then bought Gas Ronda’s Funny Car but, apparently in search of more excitement, decided to go the rear-engine route. He and Pete Bagnard built the chassis themselves from a Woody Gilmore design (Gilmore, of course, was the builder of the only truly successful rear-engine car, Jim Dunn’s Barracuda). The body was custom-built at J&E Fiberglass.
Bowman actually scored a runner-up at the OCIR PDA event in 1973 with the weird car. After taking a first-round bye run, he got beat in the second round by “Smokey Joe” Lee but got back in on the break rule and somehow upset Bobby Rowe (who had just left the Schumacher camp for the Mr. Ed ride) in the semifinals, 7.20 to 7.30. Danny Ongais had no problem handling the Stud in the final, though, driving the ex-John Mazmanian Vel’s/Parnelli Jones Barracuda to an easy 6.77 to 7.16 triumph. I read that Bowman later suffered severe injuries in a non-racing-related crash in his 18-wheeler and retired from racing. The car (with an updated nose) ended up as a sand drag race machine, fielded by Pat Parkhurst and renamed Quick Delivery.
Wayne Mahaffey had no more luck than Gabelich, piling up Billy Holt’s Alabamian rear-engine Vega panel on one of its first outings, too.
Insider regular “Chicago Jon” Hofmann also built a Vega panel-bodied Funny Car, but it wasn’t rear-engine nor even full-size.
“I always wanted to see one of the panel wagons, never did. Last year, stumbled onto the AMT panel wagon Funny Car model (actually an Astre) and for the first time since my youth, when I built ‘the car I never saw' in plastic form, and hoped to do better than the kits of mine you featured in Insider previously. I bought the wrong decal sheet from Slixx but made do anyway (like how I ad-libbed the 'hood-slot-decals' into making it a ’74 Vega'?)”
Reader Harry Pearce was watching an old VHS tape of the Last Drag Race at Lions “and there was footage of one of the Vega panels making a qualifying run, and it made it through the quarter-mile with no problem. I was wondering if the car qualified for the field at the Last Drag Race?”
The car, driven by Kelly Brown, did indeed qualify for the field, in the No. 15 spot. There’s no time listed in the National Dragster (or DRUSA) coverage, but the bump was 6.82, so it was probably high 6.70-something. Brown didn’t make it out of round one, though, because the car wouldn’t come out of reverse after the burnout, and Billy Meyer got a bye run.
Michael Hedworth wrote in to ask, "I remember for at least one season after the Wonder Bread deal ended with Schumacher that there were the Revell Super Shoe cars, which included Don driving a yellow one.”
Right you are. After running the low-rider Wonder Wagon Vega coupe for a relatively few events (it debuted at Indy 1973 and was done before the start of 1974), the Wonder deal ended, and Schumacher fielded another slick but more conventional slat-nose Vega in 1974, his final year as a driver. The car, shown in this photo, was still a lowrider, minus the flow-through body, but it did retain a huge cowl scoop in front of the blower (this 1974 Winternationals promo photo — Schumacher was the defending event champ — was shot at exactly the wrong angle to show that).
The car is best remembered for its outing at that year’s Gatornationals, when the body came unhinged in qualifying after a large wheelstand and flipped over the chassis, cracking it at the rear wheelwells. Schumacher and company repaired the body overnight and reached the final round Sunday, only to fall to Don Prudhomme. You can find a sequence of photos of that incident, and other bodywork the car received in a tumultuous season, in the “More Cars With Scars” column I wrote back in November 2011.
Michael Anderson, who was able to see Schumacher’s original Wonder Wagon at an IHRA race in Lakeland, Fla., remembered seeing Johnny Gray drive a Wonder Wagon tribute car a few years ago and wanted to know if Wonder Bread was involved in that effort.
That car, which did not enjoy any sponsorship bread, was driven by Gray at the final six events of 2004, beginning with the U.S. Nationals. Gray had joined the Schumacher team just a few weeks earlier, agreeing to run an R&D car for the team to help the championship pursuit of DSR drivers Gary Scelzi and Whit Bazemore.
"To be able to bring out a nostalgia car that thousands of fans ask me about all the time is just great," Schumacher said at the time. "It was a very unique car back in its day. The aerodynamic design and other innovations we made to the car to help advance the sport of NHRA Drag Racing really opened up a lot of eyes and changed the way Funny Cars were run from then on.”
Dan Olson, who was the co-crew chief on Bazemore's Matco Tools Iron Eagle Dodge Stratus and Gary Scelzi's Hemi-powered Oakley Dodge Stratus, was the crew chief. They qualified the Dodge Stratus at all six races but didn’t get a round-win, and although he lost to each once in the first round, he also couldn’t help Scelzi or Bazemore stop John Force from winning his fourth championship in five years.
Thanks for the great questions, guys. By the time you read this, I’ll be in Charlotte for the NHRA Four-Wide Nationals. This is the fifth year of the Four-Wide national event and the sixth time zMAX Dragway has done this, counting the exhibition Four-Wide in September 2009. When that extravaganza took place, I dug through the archives for some cool photos in a column I wrote back then, showing some pretty cool four-wide racing from back in the day, including jets! You can check that column out here.
I’ll see you next week.
There’s nothing I love better than getting to the bottom of a good mystery, and when it comes to drag racing history, no chapter may be more misunderstood than Wonder Bread’s involvement with the sport back in 1972-73. Most longtime drag racing fans are familiar with Don Schumacher’s ultra-swoopy Wonder Wagon Vega coupe that he debuted at the 1973 U.S. Nationals, and some may even remember that the sponsorship program actually began with a completely different team, with Vega panel wagons at the end of the 1972 season, but the real mystery meat of this story sandwich has never been told, as far as I know. I’ve told the story as I “knew” it several times, and that version was as stale as two-week-old bread, and each time I wondered if I had the true story.
Well, wonder no more.
I’m not one to loaf around, and I relished the chance to slice through half-baked rumors to really sink my teeth into the project and cut away the crust of confusion. I
mustard mustered all of the resources and began methodically tracking down all of the players, which included original dealmakers Bob Kachler and Don Rackemann, original drivers Glenn Way and Kelly Brown, and, of course, Mr. Schumacher. The interesting thing was that all of them also were eager to share their involvement to set the story straight and provide what I hope will be the definitive telling of the story.
What’s really important to remember in this little chapter is that ITT Continental Baking (maker of Wonder Bread) was probably the first Fortune 500-type company from truly outside of drag racing to get deeply involved in the sport. Of course, Mattel/Hot Wheels is considered the groundbreaker in that department, but there was a natural car tie-in component to that deal, where there wasn’t to the Wonder deal.
Where there’s a Way …
Glenn Way, left, with Kelly Brown and the original Wonder Wagon.
Although everyone else seems to get a hunk of the credit, it’s actually Glenn Way, a fuel altered driver from Arcadia, Calif., who was the genesis for the deal. He approached Kachler, a respected dealmaker and owner of a multifaceted business, Racing Graphis, in Long Beach, Calif., to help him get a sponsorship for a new fuel altered team, but with the growing popularity of Funny Cars, they went that direction instead.
Kachler, who shared office space and a creative environment with super artist Kenny Youngblood, future National Dragster staffer John Jodauaga, and talented photographer Jere Alhadeff, had a knack for creative thinking. “I always liked to do something different,” he told me. “If you’re doing the same thing as everyone else, you’re in a crowd. How are they going to spot you?
“At the time, Revell had some model cars they made called Deals Wheels, which were all of these wild car designs, including a Vega, and I got the idea of the Vega panel truck that it would make a great deal for a sponsor that used delivery trucks, like a UPS or Federal Express kind of company, so I mocked one up,” he remembers. “It was actually Glenn who thought of Wonder Bread or Hostess. I tried three or four companies before we got to Wonder Bread, but they were really looking for an unusual program, and this was it.”
(According to Way, they also had solid interest from both Wrigley chewing gum and Burger King, but decided to go with Wonder.)
Kachler found an ally in another out-the-breadbox thinker in ITT’s Jim Anderson, who liked the idea. Kachler flew out to the company’s headquarters in Rye, N.Y., where an agreement in principle was made. He flew home to tell Way the good news.
“I told him they wanted to fly out to see the cars; Glenn went gulp, and said, ‘There are no cars yet; I was going to use the [sponsor] money to buy one.’ I was totally shocked. Fortunately, John Durbin put me together with Don Rackemann, whom he said wanted to get back into racing and could probably help.”
Rackemann had been a hot rodder since a young teen in the mid-1940s and had done everything from running speed shops and dragstrips to publishing; he knew everyone through his business, The Action Co., and knew how to talk the talk.
“Bob and I had been partners before, but when they laid this whole program out for me, I told Bob that I didn’t want to get involved without a name driver,” recalled Rackemann, now 84 and as full of spirit as ever. “Glenn had driven the fuel altered, but I really felt that if we were going to do a dog and pony show, we needed a bigger name, and that was Kelly Brown. We knew Kelly, knew he could drive and that he was a cool customer.”
Rackemann was able to purchase the ex-Stan Shiroma Midnight Skulker Barracuda and associated parts, pieces, and tools, and suddenly the team had a car. Don Kirby put together and painted the first body (which, the first time the Wonder Bread people saw it, was actually the fiberglass "plug" and not a real body). A second car would soon be built by John Buttera, with the original plan being for Brown to run the national events and Way, who had a regular 9-to-5 job in SoCal, would run the match-race scene.
Waiting for the dough to rise
Kachler and Rackemann flew back to New York, ostensibly to sign the contracts, but they were ushered into a meeting with someone other than Anderson.
“We’re sitting in this cubicle, and this guy was very evasive with us,” recalls Rackemann. “I said, ‘Wait a minute, are we signing contracts today?’ He looked at me and said, ‘No, I never said that.’ Now, Kachler is a pretty low-key guy, but he was pissed and ready to go over the desk at this guy. I reached behind him and grabbed hold of his coattails to stop him. We left without the deal, did some sightseeing in New York, and Bob went home. I stayed because I have a friend who has a boutique on Madison Avenue in New York, and I was looking for some new suits.
“Later that night, my phone rings, and it’s Jim Anderson. He tells me they’d like to revisit the opportunity. I told him I could be there about 11 or 11:30 the next day after I had my fitting. I showed up for my fitting at 9:45, but he’s helping this lady, and she’s just buying up the whole store. I’m looking at my watch because I have to get going. Finally, she gets done, and my tailor friend introduces me to her, and it’s Ethel Kennedy. We sat down and talked for a long time about everything for hours and forgot where I was supposed to be.
“I didn’t get out to Rye until 1:30, and the receptionist tells me they’ve been waiting for me in the conference room for hours. I could see Anderson was pissed. When they finally got everyone back together, I apologized for being late. ‘I’m sorry, but I was having breakfast with Ethel Kennedy, and I just couldn’t break away,’ I told them. They about crapped themselves, and we made the deal.
Brown, right, with ITT Board Chairman Harold Geneen.
“So it’s Friday afternoon, and we’re all shaking hands, and they said, ‘We’ll send you a check.’ I said, ‘Wrong. We have another company that wants this program. If I don’t leave here without at least $25,000, we don’t have a deal.' They told me they didn’t think they could find the treasurer, so I told them we had a deal set with Arby’s — we had sent them a package, but we didn’t have a deal yet — and they were ready to sign. They found the treasurer, and I got the check. That was the biggest cash deal in drag racing at that moment because [the Mattel] deal was for a piece of each car they sold.”
Once the first car was completed, it was sent to Rye, where ITT employees, including ITT Board Chairman Harold Geneen, got to see it for the first time. Brown even got Geneen into the car.
“He had probably never seen a Funny Car before,” Brown told reporter Deke Houlgate after the presentation. “He sat in the car, and we explained the controls to him. He asked very legitimate questions about the spoilers and aerodynamics. Not the sort of thing you expect from a businessman. The people standing around suddenly were smiling and obviously relieved. It turned out that he loves cars and owns a Maserati, which he goes ripping around in.”
(Above) The Wonder Wagon made its official debut at the 1972 Supernationals but couldn't crack the field. (Below) The team tried to cure the car's spooky handling characteristics with canard wings at the 1973 Winternationals. This is Jake Johnston in the second car. Neither car made the field.
Brown had quite a few hairy moments in the car, including this fire at OCIR. "I was worried about getting killed in the car," he later said. Brown sent me pages and pages out of his personal scrapbook to help illustrate this column.
The first car made its unofficial debut at Orange County Int’l Raceway in front of a full contingent of Wonder Bread executives.
“We’ve got the president and the vice president coming out, we have helmets and firesuits just like Kelly’s with their names on them, and it’s a really big deal,” recalled Rackemann. “The car had never even been down the track, so I tell Kachler and Kelly to just do an easy burnout, and if they want a parachute shot, just blossom it and drive the car slow. But their publicist tells them, ‘I really want you to smoke the tires and blossom the chute.’ Kelly nails it, the body comes down on the throttle, and he can’t shut it off and hits the guardrail and scrapes the right side of the car all the way down. We’re supposed to do a show at the Ambassador Hotel for all of the local division directors of Continental Bakery and all of the storeowners. Buttera doesn’t have time to fix it, so he told them just to park that side of the car against a wall and put stanchions all around the car so no one could get to that side.”
The car was repainted in time for its official debut at the 1972 Supernationals, with Brown driving. The car went 6.70 at 210 mph on its first pass but can’t crack the 6.51 bump spot. They ran both cars at the 1973 Winternationals (with Jake Johnston in the second car because Way did not have a license) but didn’t qualify and at a few other races, also with little success. As has been told many times by many people, the Vega panel body was not conducive to high speeds.
“We had a lot of handling troubles with them,” admitted Brown, “and we tried a lot of different things. The car would just get loose in the middle of the run. We put wings on it; Buttera even cut the back window out once to relive the pressure in there, but the chutes went into the back window when I pulled them.”
"I told them they had to louver the roof to kill the lift; they wouldn’t do that,” recalled Kachler. “Air going over the top of the car was low pressure; it’s going to lift the back of the car. I had studied aerodynamics, but they didn’t want to believe me, they didn’t want to do that." [The team did later add canard wings to the sides of the car.]
They had hired Ed Pink to do the engines, so they had plenty of power, but they were the only things that were running smoothly, at least in Kachler’s eyes.
“Rackemann was friends with Lou Baney — Jerry Bivens, who was Baney’s son-in-law, was the crew chief — and I felt like they really were beginning to take over the deal. I felt that they were really pushing Glenn out of the picture, and they wouldn’t listen to me about the car. I didn’t like the way it was shaping up. Rackemann agreed to give me $6,000 as a commission for finding the sponsor, and I left.”
Way tried to get his license at Bakersfield, but had problems with the brakes. Brown, meanwhile, soldiered on with the other car and got a little (ahem) toasty after he rode out a big fire at OCIR. On another run, vibration broke the throttle and the steering but got it stopped OK. The car actually reached the final round of the AHRA Northern Nationals at Fremont Raceway in Northern California before a blown engine stopped him.
“I got to thinking it was time for me to look elsewhere,” said Brown. “I loved those guys, but I was worried about getting killed in the car.”
A bad ending, any way you slice it …
"The Rack," Don Rackemann, still preaching his gospel at 79 (five years ago).
Things didn’t get any easier after that. What Rackemann didn’t know at the time is that NHRA worked with the Continental Baking group to bring out a lot of their representatives and dealers to the Supernationals at Ontario Motor Speedway, with a full-on suite and more, and the ITT folks used some of the race car budget to fund it, which Rackemann didn’t discover until he went looking for his second payment.
Coincidentally, Rackemann, who was doing well in other aspects of the business world, had purchased a new Ferrari Dino for himself in December of 1972, and it didn’t take long for people to start drawing lines between the missing money and the new Ferrari.
“Everyone got it in their minds that that was what happened, but it wasn’t,” insists Rackemann. “What people didn’t know was that I’d already put a lot of my own money into the car to have it fixed a couple of times. It was kind of frustrating, and I got tired of it and just said, ‘Screw it,’ and parked the car.”
The timing of this is roughly around the Gatornationals, shortly after the Northern Nationals outing. The car did not make it to its planned outing at the Gatornationals.
About this same time, the folks at ITT apparently caught wind of all of the bad vibes and called Kachler.
“I got a call from Jim Anderson, saying they loved the program but didn’t like the people running it, and he asked me for recommendations,” he recalls. “Don Schumacher didn’t have a big sponsor, and he took over the deal. Don was pretty upset with me at first, but I told him I didn’t fight against him, that they called me. We were able to remain friends throughout the whole deal and still are. Schumacher took over the deal, but he didn’t want to run the panel. He did, but he crashed it, too. The whole thing was a very sorry story. I feel sorry for Glenn because he started the whole thing, and I feel he kind of got pushed out.”
Enter the Don
Way, who today takes part in Cacklefest events with his restored Groundshakers Jr. fuel altered, understandably remains "pretty bitter" about how the whole deal, his baby, was pried from his grasp. "It didn't take long for me to see that the whole deal was getting away from me," he said. "When they'd start to have meetings and I wasn't invited, it became pretty obvious. It all turned to crap right in front of me, and there was nothing I could do. The final straw was when I found out my pay was getting shorted, I decided I didn't want to have anything more to do with it. In hindsight, I just was not experienced enough to know how to do any of this and got steamrolled."
Don Schumacher, left, with ITT's Larry Batly at a bakery display in mid-1973.
After the Vega panel body was shelved, the Wonder Bread colors went first onto Schumacher's Plymouth Barracudas (above) then onto Vega coupes. (Below) That's a pre-Blue Max Raymond Beadle in one of the Vegas.
There was a lot going on for Schumacher in 1973. He had expanded to three cars in 1973, adding a pre-Blue Max Raymond Beadle in the ’72 car along with he and Bobby Rowe (who left the team early that year and was replaced by Ron O’Donnell). Schumacher won already both the NHRA and AHRA Winternationals, the AHRA Northern Nationals, and an AHRA Tulsa Grand Am event in a yellow Stardust Barracuda on the way to the AHRA championship. He remembers exactly when and where he was when he got the call from Anderson.
“I was sitting in a hotel room in Tulsa [Okla.] when I got the call,” he said. “I kinda shrugged my shoulders. I actually thought it was a bit of a lark at first. ‘OK, send me an airplane ticket, and I’ll come out there.’ I, of course, had seen the cars earlier that season and thought the idea was really cool. I knew they weren’t running well, but I thought that was because of the overall operation they had, not necessarily because of the body.
“The whole program was a tool for the actual salesmen who went store to store in the bread trucks and stocked the shelves, so they could attract the store managers to come out to the races, ply them with hats and tickets to help make sure that their bread was put on the shelves at eye level [to the shopper],” said Schumacher. “I thought it was a great idea.
“I flew out to New York and took the train out to Rye and put the deal together for a three-car team: My car would run the NHRA, AHRA, and IHRA national meets and whatever match racing I could fit in; Bobby Rowe’s and Ron O’Donnell’s car was going run the Coca-Cola Cavalcade of Stars circuit; and Raymond’s was a match-race car.”
Schumacher took delivery of three wagon bodies, with the first mounted on the chassis of his successful Stardust machine. Schumacher debuted the car at a match race at Great Lakes Dragway in Union Grove, Wis., but it only took him one run to change his mind about the body.
“I got 400-, 500-, 600 feet into the run, and the car just came loose and went crazy; I almost turned the car over,” he remembers vividly. “I said, ‘That’s it, these things won’t work.’ It was clear that the body just didn’t have the aerodynamic characteristics to go down a racetrack. I sent my guys back to our shop in Park Ridge, Ill., to get the Barracuda body and finished the race with that body.” (In an interview I did with Schumacher a few years ago, he had told me that the panel-wagon-bodied car had, “all the aerodynamic qualities of a desk.”)
“We were all very naïve aerodynamically back in those days,” Schumacher admitted. “Even today, racers tend to think they know what’s going on aerodynamically until you get an aero engineer involved. We were all just kind of guessing about what we thought we should do.”
Schumacher, being a savvy businessman, had the foresight to have it stipulated in the contract that if the panel wagon did not work, he could go back to a conventional body, which he did. Although the idea of a bread-wagon race car was (ahem) shelved for good, a panel-wagon version sometimes made non-racing appearances before match races with Way -- whom Schumacher had graciously hired-- shepherding the car.
The Barracudas were all painted in Wonder Bread colors, as were a couple of standard Vega coupe bodies that followed. The crowning touch — and the best-remembered part — of the Wonder Bread program was the super-trick, aerodynamic Vega that Schumacher debuted at the 1973 U.S. Nationals. It was awarded the Best Engineered Car honors, and although it never lived up to its looks, it nonetheless got people thinking.
Highlights of the swoopy Wonder Wagon were a flow-through grille, hood, fender blisters, and rear window, as well as side windows and Moon-style wheel covers.
Learning to fly
Built by famed fabricator John Buttera at his shop in Cerritos, Calif., the low-slung slot car looked fast even standing still. It was 3 inches lower in the front and 5 inches lower in the rear than any previous Vega Funny Car. Buttera also reclined the driver position an additional three degrees, which, in effect, lowered the top of the roll cage some 9 inches. The driver actually sat so low in the chassis that Schumacher often couldn’t see the staging lights on the Christmas Tree, so a Lexan window was cut into the roof to help his vision.
The body that cloaked the chassis most definitely was unlike any other out there. It was built using an existing Vega body with heavy modifications. Louvers cut into the hood allowed air to pass through the working grille of the flat-nosed body — Buttera used the actual grille from a production-line Vega — and onto the hood, meaning that the air first did not collide with the nose but moved through the car and up onto the hood, supercharger, and windshield, which aided downforce in the process. Any other air trapped under the body exited through a louvered rear window, again to dual benefit: Air trapped under the body was lifting the rear wheels and directing it right onto the rear spoiler. With this direct flow, Schumacher and crew chief Steve Montrelli were actually able to use a smaller rear spoiler.
The body was made even more slippery with fully enclosed side windows — a given today but outrageous back then — and an outrageous hood bubble that covered the supercharger. Front fender blisters — which had come into vogue the previous year to lower the body around the tops of the front tires — were enlarged and vented in the rear to help trapped air escape. Moon-style disc wheel covers also aided the aero package.
“The car definitely wasn’t as successful as I hoped,” admitted Schumacher. “It’s a shame we didn’t have a wind tunnel and a shame we put so much weight in the body by just altering a body and not building a new one. The car was nearly 400 pounds heavier than any other car. The principles were phenomenal, but it was really my fault for asking for a stiff car. I had Buttera build the car with a stiff chassis because of all of the [match-race] dates I used to run; I got tired of rolling the car out of the trailer and finding something broken. We didn’t know how critical it was to have a flexible car. It just didn’t react well.”
Although Schumacher’s efforts certainly brought new luster to the Wonder Bread deal, the Continental Baking group pulled out of their sponsorship before the start of the 1974 season, and Schumacher retired from driving at the end of that season and remained out of the sport until son Tony began racing in the mid-1990s.
Wrapping it up
It’s really a shame that the Wonder Bread deal was so short-lived and, with its rocky start, never was able to make the kind of full impact it could have, which might have led to more similar deals and helped build a better sport in more ways the bread’s famous “eight ways” slogan.
“Without a doubt, I really believed that having Wonder Bread in the sport was going to be the start of having a lot of non-racing sponsorships in the sport,” Schumacher said.
Kachler, too, mourns what could have been, including the great idea they had conceived for a television commercial that begins with an outside shot of an industrial building.
“You hear the sound of the door rolling up, then you hear an engine start, and the car rolls out of the door and drives past, and in the back window were little loaves of bread,” he tells me, his voice still filled with, well, wonder, at the thought. “Kelly would do a burnout, and then we're going to do a planned shoot of the car going 200 mph down the freeway, then coming down an off-ramp and rolling to a stop in front of a supermarket, headers still cackling and popping. Kelly, still in his firesuit, would go to the back of the car and come around the other side with a tray full of bread. He walks by this guy who’s hosing down the sidewalk at the store, and the guy says, “Good morning, Kelly … I see it’s still fresh to you every day,’ and Kelly says, ‘You bet!’
“Unfortunately, it never got made. It would have been one of the great commercials of that era. It could have done so much for the sport because people would have seen how dynamic it is — the noise, the color, the crowd.”
So that’s it, friends and bread lovers. I hope you enjoyed this little slice of drag racing history.